ANOTHER YEAR FOR ANIMAL SUPERBOWL ADS

James Knapp

This year’s Superbowl was once again filled with animal commercials. As with last year’s “Friends Forever” commercial for Google, and the classic Budweiser Cyldesdale horses, this year saw a variety of dogs, bears, marmots, as well as a strange monkey/pug hybrid creature. While the weirdest and most talked about commercial this year was definitely the earworm driven Mountain Dew Commercial, “PuppyMonkeyBaby,” most of the reviews point to the uber-adorable “Wiener Stampede” commercial, which featured an army of Dachshunds running through a field dressed as hotdogs.

With so many animal commercials dominating the most expensive advertising slots of the year, GreenScreen Animals provides a cost-effective alternative to the high production costs of filming live animals on set. For example, this year’s commercial from Hyundai (shown below) features two live bears terrorizing a couple in the woods. With the cost of animal rates, trainers, stage rentals, and production costs, just the bears in this commercial would cost $50,000 and $75,000.

Compare that with the footage already available and ready to composite on GreenScreenAnimals.com. Similar versions of all the bear clips used in the Hyundai ad can be purchased at 4K resolutions on our site. An estimated total for this commercial would be $15,000.

Make sure to check out www.greenscreenanimals.com to find animal footage for your next project, or feel free to inquire about custom shoots.

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