GSA HELPS PROMOTE WILDAID PSA
GreenScreen Animals continues to expand its library of digital stock animal footage. The use of green screen allows producers the easiest, safest, and most cost effective way to include an animal in their production – saving both time and money.
GSA’s most recent collaboration was with WildAid.org. WildAid is the only organization to solely focus on reducing the demand for wildlife products and GreenScreen Animal’s was happy to contribute to their rhinoceros preservation campaign. This groundbreaking campaign features The Duke of Cambridge, David Beckham and NBA great Yao Ming.
Working with hundreds of Asian and Western celebrities and business leaders WildAid has developed a series of PSA’s urging people not to support the illegal wildlife trade. By utilizing the unlimited freedom of GreenScreen Animals The Duke of Cambridge, David Beckham and NBA great Yao Ming were able to walk through a sports stadium filled with a crash of the endangered animals.
“Sadly all the wild rhinos in the world can [fit into Wembley Stadium] with room to spare,” said The Duke in this latest message. “Together we can save our wild rhinos. When the buying stops, the killing can too.”
These clips (the human portions, at least) were filmed back in September 2013, The rhinoceroses were added into the clip via GreenScreen Animals – so our celebrities were not dangerously close to the majestic creatures.
The message will air globally, with targeted outreach in China and Vietnam as part of WildAid’sdemand reduction campaign and the Royal Foundation’s United for Wildlife Collaboration, reaching hundreds of millions of people a week in China alone through donated media space.
GSA creates its own content to ensure the highest quality footage while keeping to our roots of animal safety, sustainability and outreach.
Visit the WildAid website for more information, www.wildaid.org, and watch the PSA here.
