WRANGLING ALLIGATORS FOR DISNEY’S “WHERE’S MY WATER?”

James Knapp

Recently, Disney released its hit mobile app “Where’s My Water” featuring Swampy the lovable alligator. Evolution Los Angeles was the production company hired to design the campaign, and decided to juxtapose a snarling live-action alligator with the friendly, animated Swampy. Instead of shooting the live-action alligator footage themselves (approx $15,000 to $20,000), Evolution LA decided to use pre-shot footage from our website. “We originally pitched this concept as a long shot, but when Disney bit, we were left wondering where to get live action gator footage,” said James Thayer, head Creative Director at Evolution LA. “With an original shoot out of the question due to budget constraints, we turned to GreenScreen Animals. GSA worked fluidly with us during the creative process, acting like an extension of our own team. In the end we delivered a high quality result that our clients were more than thrilled with.”

All in all, three spots were produced. One of the spots features the animated Swampy character trying to impress our live action alligator with various tricks, only to be snapped at and scared away. With plenty of alligator clips to choose from, Evolution LA had no problem finding the right shot for the piece. Part of the fun of the project was helping them choose which clips to use. We have a wide selection of snaps, crosses, and close-ups of ferocious looking gators that could have worked for the project. This variety allowed Evolution LA and their team more options, which resulted in some great spots that we are proud to be a part of.

Supplying high quality green screen animal content to production companies and advertising agencies is one of our main goals at GreenScreen Animals, but we also strive to provide this content to so that we can be sure that the animals, like our alligator, are being well taken care of. That’s why we involve American Humane in all of our shoots so they can make sure that the animals are well cared for, healthy and happy. Our footage not only makes it convenient for companies like Evolution LA to include animals in their projects, but also gives the animals themselves a well-earned break.

To watch the ads, click the link below, or visit the Featured Work page on our website.

Swampy Spot: http://youtu.be/oYP_SbSBdwI

Featured Work Page: http://www.greenscreenanimals.com/samples/

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